The digital landscape is moving at an unprecedented velocity, and brands stay hungry for finding ways to
capture attention. AI creatives are at the leading edge of this transformation, helping marketers and
designers everywhere produce better, smarter, and faster content. From AI-generated videos and motion
graphics to automated design tools for banners, ads, and social media posts, AI hugely reduces the time
and effort involved in bringing creative ideas to life. What took weeks of production and a big team can
now be done in a fraction of the time and with no compromise on quality. Automation of repetitive tasks
and simplification of workflows free creative teams from dealing with minute technical details to strategies,
storytelling, and innovation.
AI enables the creativity community to focus on “big ideas” rather than “small
tasks” like creating design alternatives, resizing assets, and testing layouts,
colors, and formats. While AI solves the efficiency piece of the puzzle, human
creativity solves the effectiveness piece. This symbiotic relationship between
human and artificial intelligence results in faster ideation and better
decision-making with creativity driven by data. While AI examines analytics
insights and trends, humans use these insights to inform and drive creativity with
an artistic and human twist. Thus, brands using human creativity and AI produce
content that is not only very aesthetic but also very impactful. Brands that use
human creativity and AI gain a “competitive advantage” to produce impactful
creatives at “lower costs and with greater speed” and “without sacrificing
creativity.” Human creativity with AI is already “not the future of creativity but the
future itself.
