The rapid pace of the digital age puts a lot of pressure on creatives who need to produce a lot more content. Sustainable creativity in the context of AI involves leveraging artificial intelligence as an enabler and not as a source that adds to their burden. AI-based creativity solutions allow creatives to eliminate repetitive work and execute their projects quickly and effortlessly. With AI, instead of having to work harder, creatives can use their skills and work smarter and stay productive without exhausting their creativity. AI thus becomes an excellent enabler for creatives who need to stay productive.
The key to sustainable AI creativity is balance. AI should serve to preserve creative juice, not replace creative juice altogether. When creators leverage AI in a deliberate way – with goals, boundaries, and a quality mindset – they’re able to produce quality content without being under pressure all the time. The increasing rise of the creator economy means a more crucial need for sustainable AI creativity in the long run.”In today’s digital era, the rise of the creator economy means a greater need for sustainability in AI creativity.
