In today’s ever-changing digital landscape, it simply won’t do anymore for brands
to have slow, pricey, or resource-intensive creative development processes. This
is where the relevance of a comparison test between AI creatives and design
comes into focus. Traditional design requires a very manual, brainstorm, design,
feedback, approvals, and so forth, which may end up taking a toll on both time
and expenditure. It may take a creative team weeks, if not longer, before
completion, especially when it involves multiple stakeholders. To add to this,
recruiting experienced designers, design agencies, or contractors costs a pretty
penny every single time. Traditional design, no matter how great it is in terms of
human element, originality, and so forth, lacks pace when it comes to meeting the
requirements of modern performance marketing, which requires multiple
creatives.
AI creatives, in contrast, are setting a new agenda in how brands design, cutting
both cost and turnaround time exponentially. Brands using AI creatives have the
ability to produce professional-grade creatives, including static, videos, and
social media, in a matter of minutes, as opposed to days. This makes AI
creatives incredibly more cost-effective, as an entire design team’s effort has
been reduced to almost nil. Brands have the ability to create multiple versions of
a single design in a matter of minutes, test them, and finally optimize them based
on analytics in a matter of minutes. The bottom line: AI creatives, in terms of
expenditure, scalability, and quick turnaround times, whip any design-related
activity presently undertaken, making them the better option for brands seeking
growth.
