The use of AI content creation means that images, videos, as well as other forms of content, are now easier to create than before, but it has brought with it a serious issue—the average content overload.” Creating content with AI means that content can be generated on a mass basis, but without creativity, it tends to become unoriginal. Today, with a world driven by technology and AI, it is no longer a challenge to create content, but it is indeed a challenge to be noticed. Everyone has access to tools, but not everyone has ideas.
To escape the “average content trap” of the AI era, the focus will have to be on making the content clear, unique, and creative. AI’s role will have to be that of a “execution partner,” and not a substitute for human creativity. A good creative idea and relevance are the factors that will differentiate AI-created content and make it more valuable and meaningful. As the quantity of content keeps escalating, the importance of authenticity and purpose will become more important than the quantity that is created.
